BA Social
While at SapientNitro, I was heavily involved in bringing British Airways into the fold. Which was great. And it also gave me the opportunity to work on the brand in the social sphere, which was even better, as it's a fantastic brand to work on. This Instagram campaign dates from January 2016 and went out on what's known as Blue Monday, the most depressing day of the year (seemingly). It's a fun visual approach to the subject that looks great and obviously caught a lot of people's imagination.
