Hendricks Gin

Hendricks Gin was one of the more pleasurable accounts we worked on at Brand Advocate, mainly because the brand itself communicates with its target audience in such an eclectic manner. They have an unusual style, part steampunk, part Victoriana, all very eccentric, that’s an absolute delight for any copywriter.

They required an in-house learning kit detailing a customer journey for their US marketing teams but, of course, being an internal tool, the budget was severely limited. We figured that a film would be the best way to convey what we needed to say but, because of our teeny budget, it obviously couldn’t be an all-singing all-dancing affair. So, we devised a very Hendricksesque approach – a mini-theatre production using cardboard figures and lots of miniscule props.

So, if you have five minutes to spare, sit back and enjoy this edifying and idiosyncratic paean to the virtues of Hendricks marketing.