fpa
The Family Planning Association was concerned about the rise in chlamydia cases that was affecting the demographic of young women aged between 16-26. Numbers were climbing steadily. So they contacted their agency stretch the horizon about how they might go about raising awareness of the perils of this disease.
Given our target market, we felt that it was best to hit them with this message when they were receptive to or about to consider having sex. A toilet media campaign in trendy bars and clubs was devised as our delivery method. Just as these girls would be out and about "on the pull" or freshening up before heading home, they'd be confronted by the sobering message about the dangers of chlamydia.
This campaign won us several awards and gained a lot of press coverage in 2000.
A poster to launch the campaign. My female art director at the time really enjoyed the shoot for some strange reason. I believe there was a sock involved.
The first of 4 see-through stickers that we had made that were then slapped onto toilet walls and doors in trendy bars and clubs to make them look like graffiti.
Here's one in situ.
And some more.
