Domus Nova
Domus Nova is a high end estate agency in Notting Hill, West London. (By “high end”, I mean their cheapest property is about £1 million.) They came to Brand Advocate seeking to increase their visibility in the local area, which we did with a fully integrated campaign.
It being Christmas and all, we created a full scale Advent calendar in the windows of their main branch but because it’s Notting Hill, it wasn’t the traditional Nativity scene. So the three wise men came in a Mercedes, Mary and Joseph had a Bugaboo not a manger, she was sporting Ugg boots and he had an iPad. Every day, a window in the display would be opened, revealing some of Domus’ choice properties.
We extended this idea onto their website where you could open the windows yourself.
It appeared in the local press too.
Look! It's the Christmas Nativity scene Notting Hill style. As featured in Domus Nova's head branch office.
Getting all ironical/ blasphemous/ delete as appropriate with the traditional religious iconography.
The Giant Advent Calendar in situ.
One of the delightful details.
Online, you clicked on the snowflake to access the advent calendar.
The opened doors on this corresponded with what was going on in the shopfront.
And here it is in a version for the local press too.
