netvigator wireless broadband
netvigator was a wireless broadband provider that was trialled in the areas of Woking, Reading and Guildford.
At Saatchi & Saatchi, we were tasked to come up with a fully integrated campaign which could then be rolled out nationally. Because it was wireless, and it used mobile phone masts instead of BT lines, netvigator's big advantage was that you didn't have to wait days for a phoneline upgrade to go broadband - you could do it instantly.
Perfect for ambient opportunities in the streets and shopping centres that were within netvigator's catchment areas. Our integrated campaign also included press and radio ads, DM and doordrops.
netvigator's big USP was that their wireless router could be simply plugged in and you were good to go for broadband. No phoneline upgrades required.
The trial areas were bombarded with these distinctive yellow and red ads.
This one's a door-drop.
Press execution #1
Press execution #2
Press execution #3
Because it was good to go, when you bought your netvigator router, you just popped it into a branded bag and voila, even more advertising opportunities.
We stuck up estate agent signs in the streets which we knew fell within the netvigator catchment area.
